High-Performance Digital Marketing Leader
With over 15 years of progressive experience in marketing, media, and business, I help companies enhance performance, enable change and become more agile through the development of high-performing teams and utilizing industry-leading marketing technologies.With positions held such as VP of Marketing, Director of Marketing, Demand Generation Manager, and Digital Marketing Director, I have a strong track record in strategic planning, developing and executing the marketing plan, including setting company-wide objectives, defining KPIs, strategic planning, and aligning resources to achieve business goals. In addition, I have the proven ability to manage financial performance, having successfully managed a multi-million dollar P&L, while aligning synergies across business lines.My experience in cross-functional leadership has prepared me to lead teams effectively. I am skilled in managing stakeholders, building consensus, and driving results through collaboration. I am also experienced in operational excellence, including process improvement, performance management, risk mitigation, and compliance.In addition, I have strong financial management skills, having worked closely with finance teams to ensure accurate budgeting and forecasting, and regularly reviewing financial statements to identify areas of improvement and opportunities for cost optimization. My experience allows me to analyze data, track performance, and make data-driven decisions, which allows me to adjust business strategies and achieve financial targets.I have experience in change management, including identifying and prioritizing opportunities, creating buy-in, and leading transformational initiatives. This experience has allowed me to successfully navigate complex business environments and drive strategic initiatives that deliver meaningful results.My education includes a Bachelor in Business Administration in Marketing from West Texas A&M University. I also hold numerous certifications from Google and am a certified marketing automation expert.My education coupled with my expertise in digital marketing, strategic planning, cross-functional leadership, financial management, operational excellence, and change management makes me well-equipped to help companies achieve marketing excellence and and drive sustainable growth.
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